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MORNING PROGRAM
Advanced Compensation and
Company Ownership Analysis
Less than one million people disclose compensation or stock
ownership to the SEC. For the other 99.3% of the workforce,
other approaches are used to estimate income and stockholdings.
This presentation will share case examples of some of these
approaches.
PRESENTER: Darren
Cooper joined the Development Research Service at Purdue in June
2006. Previously, he was Academic Counselor in the Purdue
College of Technology from August 2002 to May 2006.
From June
2000 to July 2002, he worked for the software company
Manugistics. He was responsible for market, industry and company
research, pre-sales consulting and financial analysis, and
various marketing tasks, mainly in support of the automotive
team.
Darren
earned a BA in Law & Society and Psychology in 1998 and a MS in
Industrial Technology in 2000, both from Purdue University.
AFTERNOON PROGRAM
Turning Big Ones into Little Ones:
Market Segmentation and its role in fundraising (Program Part
Two
Market
research has long been a hallmark in the for-profit world, but
is still met with suspicion by much of the fundraising
community. However, used in conjunction with traditional
methods of
prospect identification, market segmentation approaches can
efficiently discover groups of constituents that are measurably
better prospects for a range of initiatives. Using a series of
case studies, this session will introduce participants to uses
for demographic data, past giving patterns, PRIZM clusters and
other information useful for segmentation. Focused on delivering
results, the session will provide guidance for implementing your
findings directly into major and annual giving programs.
PRESENTER
Dan Lowman is Senior Vice President, Philanthropic Analytics, at
Grenzebach Glier and Associates in Chicago. GG+A is the premier
global fundraising firm and since 1961 has served thousands of
clients in North America, Europe, Asia, and the Middle East.
Dan led the team that developed DonorScape, the first-ever
Web-based prospect screening service and also created DonorScape
UK, a screening service for British institutions. He currently
serves clients in the areas of prospect identification,
analytics and market segmentation and specializes in higher
education and cultural/service organizations. Dan was a Peace
Corps volunteer in Slovakia and if you ask him, he’ll tell you
stories all day long.
Click
HERE for Brochure
Click
HERE for Registration
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